Whitepapers to Generate Leads

White papers that provide clear, concise and accurate information about enterprise technology products and services are tops in the leading sources of information that technology decision makers use to make purchases. When written well, white papers provide important benefits in educating your prospects and building a business case for your solutions. When disseminated to the right people, they are valuable tools to generate highly qualified [and educated] prospects. In addition, white papers provide real business benefits by reinforcing your company’s credibility and demonstrating your role as a thought leader within your market segment.

White papers serve to build mindshare for your brand and your product. To make a positive impact, white papers must be up-to-date, relevant and compelling; use industry lingo, select language that all readers will understand. Also, review your competitor's white papers before writing yours - so the position you choose gives you a competitive advantage.

Writing the white paper is only the first step. Getting key prospects to read it after its written is critical to meeting your business communication objectives.

There are several easy ways to get your white papers to the right audience:

• E-Newsletters – Promote your white papers in your own e-newsletter or buy sponsorships in media that allow you to reach your target market
• Directories - Syndicate your white papers to technology directories and white paper libraries where you will find a robust network of highly respected web sites that are trafficked by technology buyers
• Lead Generation Programs – Subscribe to lead generation programs that allow you to use your white papers as the ‘trojan horse’ to qualify your prospects who are interested to learn about your solutions.
• Press Releases - Issue a press release about each white paper.

Save to: Digg | | Yahoo | Furl | Reddit