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Wednesday, November 15, 2006

Online Advertising Surpasses $4 Billion

Yesterday, the IAB and PricewaterhouseCooper announced the estimated online advertising revenues for Q3 2006. Overall, the $4.2 billion figure is a 33% gain over last year.

"The consistent growth of online advertising is a clear indication that marketers continue to embrace the true power of Interactive Advertising," said Sheryl Draizen, SVP, General Manager, IAB. "Marketers are experiencing how this medium enhances their ability to target and engage the audience that matters to their brand and then measure its effectiveness in ways no other medium provides."

Q3 marks the single largest revenue producing quarter ever, and puts online advertising revenue on par for its biggest year. Consummer and Business' medium preference is shifting towards the online environment, as traditional collateral and sales processes are becoming less and less effective.

Overall, this growth is following the trend of where consumers are spending their media time, in addition to the unique ability of online advertising to effectively target and monitor ad campaigns, while having direct links to ROI.

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